TikTok Shop creator activation
Turn the creators you already have into creators who post and sell.
Hands-on consulting for brands on TikTok Shop US, from a former TikTok Shop creator growth PM and Ops Lead who knows both the China and US markets.
Book a diagnosticSee the offerWho it's for
Brands that sell on TikTok Shop US, or are about to.
Selling on TikTok Shop US
You have samples going out and affiliates signed up, but too few of them post, and fewer still drive sales.
Launching into TikTok Shop US
You want a creator program set up right from day one instead of fixing it later.
China-based brands entering the US
You know the platform from Douyin or other markets and need a US creator playbook that fits.
The problem
Most creator programs stall after the sample ships.
Brands recruit creators in bulk, send product, and wait. Without tiers, a follow-up rhythm, or clear briefs, most creators never post, and the team can't tell who is worth more effort.
The approach
Treat activation as an operating system, not a campaign.
Sort creators by fit and potential, follow up on a set cadence, give them briefs that make posting easy, and review the numbers every week so effort goes where it pays off.
What you get
Start with a diagnostic. Keep going with a retainer.
2-week diagnostic
$1,000–1,500
Paid, fixed scope
- Review of your current creator program and TikTok Shop setup
- Where creators drop off between sample and sale
- A prioritized activation plan you can run with or without me
Ongoing retainer
$2,500–3,500/mo
Monthly
- Creator tiering
- Follow-up cadence
- Content briefs
- Weekly reporting
How it works
Four steps.
- Intro call
Tell me about your brand, your TikTok Shop status, and your creator goals.
- Diagnostic
Two weeks to map your creator program and find the biggest gaps.
- Plan review
We walk through the findings and the activation plan together.
- Retainer, if it fits
I help run tiering, follow-ups, briefs, and weekly reporting month to month.
About
Alexander Chen
- Former TikTok Shop creator growth PM and Ops Lead
- Now Head of Product at Phia
- Works across the China and US markets
This is an independent consulting practice. It is not affiliated with or endorsed by TikTok or Phia.
Also building
Texting assistants for shoppers and creators.
FAQ
Questions brands ask.
Why start with a paid diagnostic?
It gives us a clear picture of your program before either of us commits to a monthly retainer, and you keep the plan either way.
Do I need to be live on TikTok Shop already?
No. Brands preparing to launch on TikTok Shop US are a good fit too.
Do you work with brands based in China?
Yes. Alexander knows both the China and US markets and works with brands entering the US.
Do you recruit creators or run paid ads?
The focus is activating and managing creators: tiering, follow-ups, briefs, and reporting. Ask in your message if you need something else.
Can the retainer be cancelled?
It runs month to month. Terms are agreed in writing before we start.
Contact
Book a diagnostic.
Tell me about your brand and where you are on TikTok Shop. I'll reply to set up a short intro call.
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